Leaf and its technical partner TekID have assisted an advertising company to source information on visitors in public places.
Before launching this operation, the client has checked the legal constraints applicable to the collection, storage, management and sale of big data.
This preliminary analysis helps our clients to assess risks and define better options in terms of corporate structure to conduct the project (in case the collection is conducted by several group companies that may involve JV partners / structuring a dedicated entity to circumvent legal risks…).
