Cracking the code of online business in China – Ep. #1 – The ecosysteme
Introducing the Ecosysteme
Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet are presenting a series of webinars to crack the code of e-commerce in China.
Our main learnings of this first episode:
Chinese e-commerce turnover is bigger than the aggregate turnover of USA, UK, France and Germany
The online market is resisting well to Covid-19 crisis
The main players are platforms such as Tmall and Jd.com
Main information on how to become visible on these virtual malls
platforms are providing data
Intellectual property and trademarks registration are compulsory to do online business in China
and many other learnings!
Discussion in French during a webinar on April 16, 2020.
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